Avi has become one of New York City’s greatly desired hair stylist and colorist. In large part this is due to the dedication he has to his clients and the diligence he shows. Avi’s journey started in Israel. He began working with one of the most distinguished stylists in the heart of Tel Aviv over 25 years ago. Moving to NYC in 2012 he took the opportunity to work with clients from all over the world. Working with all hair types, he has become a world-class stylist with an extensive client list. Happily working with women, men, and children, he believes that no matter who sits in his chair, the client’s needs always come first. 

Avi is passionate about hair. He is always updating and enhancing his knowledge. He is creating new techniques, styles, and trends as his love for the aesthetic pushes him to success. Relaxed, confident, and highly skilled, Avi’s awareness of detail and the fulfillment of his client’s desires has always helped him to create beautiful results. Having found the perfect home at The BENJAMIN Salon in the Nolita neighborhood, Avi is excited to welcome you to his list of satisfied clients.